Netflix for Lubrication with Mika Perttula (Fluid Intelligence OY)

Episode 6 February 03, 2022 00:29:05
Netflix for Lubrication with Mika Perttula (Fluid Intelligence OY)
Lubrication Experts
Netflix for Lubrication with Mika Perttula (Fluid Intelligence OY)

Feb 03 2022 | 00:29:05

/

Hosted By

Rafe Britton

Show Notes

The lubrication landscape is evolving, but so is the business landscape. Service models abound, whether it's Software as a Service (think Microsoft 365, Salesforce) or Entertainment as a Service (think Netflix, Disney+). Now it's time for industrial service providers to start providing innovative business models. One such company that has been working at this for a number of years is Fluid Intelligence OY. As a provider of lubrication services (flushing, reconditioning etc) they are looking to tie customer payments to customer outcomes. We discussed the challenges of introducing new business models into the market with the CEO of the organisation, Mika Perttula.

Other Episodes

Episode 63

October 24, 2025 00:51:34
Episode Cover

How to Sell Lubricants with Steve Knapp (Plan. Grow. Do.)

Mastering Lubricant Sales and Marketing with Steve Knapp | Lubrication Experts Podcast In this episode of Lubrication Experts, our host welcomes back Steve Knapp,...

Listen

Episode 44

August 17, 2023 00:39:31
Episode Cover

Synthetic Base Oils with John Sander (Lubrication Engineers)

Synthetic base oils are everywhere. But you might be surprised to learn how many there are, and when they're used. In this episode we...

Listen

Episode 3

February 02, 2022 00:36:31
Episode Cover

Food Industry Lubrication with Simon Murray (Your Maintenance Coach)

The food industry has some really unique challenges when it comes to maintenance, reliability and lubrication. Simon Murray is a maintenance coach with extensive...

Listen