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Sometimes you will have seen her on social media as Wendy, the Oil Lady. She is the president of a group called the Crew Collaborative which does a lot of work promoting the trades in the construction industry. And the reason why she's able to give some really good insight specifically into our industry is that not only is she the crew collaborative president, Wendy is also a field-based account manager for CNHI Midwest for Shell Lubricants. In both of those roles, Wendy is able to give us some insight into, let's say, some of the personnel issues and challenges that we are facing in our industry.
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Overcoming friction wastes between 20-30% of a country's Gross Domestic Product, and most of this will be the energy costs to overcome friction. Additionally,...