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Sometimes you will have seen her on social media as Wendy, the Oil Lady. She is the president of a group called the Crew Collaborative which does a lot of work promoting the trades in the construction industry. And the reason why she's able to give some really good insight specifically into our industry is that not only is she the crew collaborative president, Wendy is also a field-based account manager for CNHI Midwest for Shell Lubricants. In both of those roles, Wendy is able to give us some insight into, let's say, some of the personnel issues and challenges that we are facing in our industry.
One of the deficiencies of the lubrication industry has been its capacity to convey the value of the technology through meaningful stories. Laurie Winkless...
The lubrication landscape is evolving, but so is the business landscape. Service models abound, whether it's Software as a Service (think Microsoft 365, Salesforce)...
Erik Mosselaar from Distance and I discuss the digitalisation of expertise - how do you take expert decisions and bake them into algorithms? How...