One of the deficiencies of the lubrication industry has been its capacity to convey the value of the technology through meaningful stories. Laurie Winkless is here to change that; her new book (Sticky: The Secret Science of Surfaces) is an in-depth look at the science of tribology and surface science that weaves narratives of Olympic achievement, professional controversy and curiosity. It's a truly fascinating read and worthwhile for anyone in the industry - but most importantly Laurie shares some storytelling tips that we can use in our own work.
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Sales is changing - it has had to, thanks not only to the worldwide pandemic but also because the 'new kids on the block',...